CHRA Judges David Creelman103x103

David Creelman
CEO, Creelman Research

David Creelman is CEO of Creelman Research investigates important points of leverage in managing people. Current work includes analytics, the gig economy and leadership transitions.

David’s work in analytics is grounded in a quantitative science background (Hons. Chem/Biochem) and work in Financial Modelling for Gulf Oil post-MBA. He was hired by Hay Group in 1989 to do what would now be called predictive analytics, using data from a questionnaire to predict job size. He did occasional work in what was called “HR Metrics” 2000-2007; but his real focus on analytics and evidence-based practice took off in 2013 when he formed a community of practice on HR analytics/evidence-based management with Carnegie Mellon’s Denise Rousseau (editor of the Oxford Handbook of Evidence-based Management). The community includes HR leaders from Marriott International, Shell, Royal Bank of Canada, L-3 Communications, Accenture, Kronos, Procter & Gamble and other leading firms. This work led to David being made a Fellow of the Centre for Evidence-based Management for his contribution to the field. The Centre was founded by leading thinkers such as Stanford’s Jeffrey Pfeffer, USC’s John Boudreau, and NYU’s Anthony Kovner.
David has been repeatedly recognized for his contributions to HR. His research on board oversight of human capital won the Walker Award. His writing with Wanda T. Wallace on “leading when you are not the expert” topped the “Most Popular List” on the Harvard Business Reviews blog. His book on the future of work with USC prof J. Boudreau and Towers Watson thought leader Ravin Jesuthasan Lead the Work: Navigating a world beyond employment was endorsed by the CHROs of IBM, LinkedIn and Starbucks and was presented at the World Economic Forum in Davos in 2016.

A global citizen, David has spoken about human capital at the World Bank in Paris, worked with the Etisalat Academy in Dubai, and helped leaders from Japan’s Recruit Co. tour the US HR tech industry. He is a long term member of the Workforce Institute’s advisory board in Boston and regularly does research for the Tokyo-based Works Institute. He has spoken on analytics in the US, Canada, Latin America and South-East Asia.

Prior to his current role David helped launch as Chief of Content and Research; earlier still he worked as a management consultant for the Hay Group in Toronto and Kuala Lumpur and taught an HR course at the University of Malaya.

He began his career with corporate jobs in the resources and finance industries in Canada and the UK. He has an undergrad in Chemistry & Biochemistry and an MBA. He now lives in Toronto, Canada with his wife and daughter.