Canadian HR Awards Judge David Creelman

David Creelman
CEO, Creelman Research; Board of Advisors, Workforce Institute


David Creelman, CEO of Creelman Research, is a globally recognized thinker on people analytics and talent management. Some of his more interesting projects included rethinking the nature of organizations in his book Lead the Work: Navigating a world beyond employment co-written with John Boudreau and Ravin Jesuthasan; as well as working with Dr. Henry Mintzberg on peer coaching, David’s learning modules are among the most popular topics.


The most fun projects have been with the Tokyo-based Works Institute; including a tour of US tech companies that was part of the research leading to Recruit’s purchase of Indeed.


Currently he spends a lot of time helping organizations in Canada, the US and Malaysia get off the wrong track and on to the right track with people analytics. This work led to him being made a Fellow for the Centre of Evidence-based Management (Netherlands) for his contributions to the field.

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